About Us

Summer of 2023 where it all began with co-founders, Lily and Lizzie wanting to inspire others to reduce the limits and maximise the opportunity.

 

Between both Lily and Lizzie and the passion for sports from horse riding to gym workouts, the girls wanted to create a clothing brand that motivated and reminded you to keep working and chase your goals even when it gets tough. 

ɪʟʟɪᴍɪᴛᴀᴛᴀ was created to represent a classy design with an important meaning behind it suggesting limits are endless.

Reduce your limits and maximise the opportunity!  

Bringing the slogan to life and combining this with quality and comfortable fabrics for you has been such an exciting journey with lots more to come... 

The team are inviting you to join our ɪʟʟɪᴍɪᴛᴀᴛᴀ club so you can look your best, feel your best and perform your best!